与欧洲传统模式相比,买手店在中国发展出了新方向。通过一系列的采访,记者发现,对于买手店在中国大面积并相对集中的爆发,无论是消费者、品牌商,亦或是购物中心等都持肯定态度,这种信任与信心有相当一部分是来源于“买手制”在欧洲的成功。但是综合梳理国内买手店的发展历程和战斗在行业一线的买手们的反馈,不难发现,与欧洲传统的买手模式相比,买手店在中国走出了新方向。买手网络化据《中国买手店研究报告》统计,中国市场上的买手店品牌中,设立电子商务平台的已占了三分之二,剩余 Compared with the traditional European model, buy shop in China has developed a new direction. Through a series of interviews, the reporters found that there was a certain amount of trust and confidence in the outbreak of a large and relatively concentrated buyer’s store in China, both consumers and brands, as well as shopping malls Is derived from “buy handmade ” in Europe’s success. However, combing the development process of domestic buyers and shoppers and feedback from buyers who have fought in the field, it is not difficult to find that buyers shop has taken a new direction in China compared with the traditional European buyer mode. Buyers networked According to “China Buying Handan Research Report” statistics, the Chinese market, buy hand stores brand, set up e-commerce platform has accounted for two-thirds of the remaining