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近年来,香港啤酒市场销售额增加颇快。罐装啤酒和罐装汽水价格相仿。香港消费者多数认为啤酒比汽水和其他饮料对人体更有益,故饮客日益增加。 香港啤酒市场上畅销的品种有生力、青岛、嘉士伯、兰带、黄金美力等十余种,排在前三位的是生力、青岛和嘉士伯。 港产的生力啤酒几乎与全港啤酒销量的半数。这是因为生力啤酒除了品质好又新鲜外,还占有其他各种优势:如,运输迅捷、货源充足、价格有竞争力。此外,生力啤酒罐装多样化、有生啤供应。 青岛啤酒是内地在港最为畅销的啤酒,由于使用崂山矿泉水作原料故名气较大。自1980年初在香港成立了中国
In recent years, Hong Kong beer market sales have increased rapidly. Canned beer and canned soda prices are similar in price. Most consumers in Hong Kong believe that beer is more beneficial to the human body than soda and other beverages, so the number of drinkers is increasing. Among Hong Kong’s beer market, there are more than a dozen varieties, including Qingdao, Carlsberg, Lanzhou, and Golden Meili. The top three are Shengli, Qingdao and Carlsberg. The Hong Kong-produced Sanji Beer is almost half of the total beer sales in Hong Kong. This is because Sany Beer has other advantages in addition to its good quality and freshness: for example, rapid transportation, adequate supply, and competitive prices. In addition, Shengli Beer can diversify its canned beer supply. Tsingtao Brewery is the best-selling beer in the mainland, and is famous for its use of Minshan Mineral Water as its raw material. Established China in Hong Kong since early 1980