零售业面对的是一个千人百态的消费大军,其中消费心理各异。美国有一位已辞世的富翁,名叫西尔万·戈德曼。1936年,戈德曼家族兼并了他们主要的竞争对手后,扩充了他们设在俄克拉荷市的标准食品商店联号的业务。一天,38岁的戈德曼在他的商店里发现:那些前来购物的妇女,把她们要买的东西放进商店提供的柳条篮子里,当东西装得太重或太满时,她们就不多拿了(不想多买!)。这个现象令戈德曼十分不安。后来,两把普通的折叠椅触发了戈德曼的灵感。经过一连串的试验,1937年6月,一种上下装有两个铁丝编的篮子的小手推车,出现在标准食品公司的各家商店里。这就是今天各超级商场普遍使用的购物小推车。购物小推车的出现,促进了零售业 The retail industry is faced with a consumer army with thousands of people, including different consumer psychology. There is a rich man in the United States who has died, named Sylvain Goldman. In 1936, after the acquisition of their main competitor, the Goldmann family expanded their company’s standard food store associate business in Oklahoma City. One day, 38-year-old Goldman found in his store: Women who came to shop, put what they want to put in the wicker basket provided by the store. When things are too heavy or too full, they are not. Take more (don’t want to buy more!). This phenomenon made Goldman very uneasy. Later, two ordinary folding chairs triggered Goldman’s inspiration. After a series of trials, in June 1937, a small cart loaded with two wire-wrapped baskets appeared in various shops of Standard Foods. This is the shopping cart commonly used by supermarkets today. The emergence of shopping carts has promoted the retail industry