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本文以业务模式的分类为切入点,针对网络电视这一新型业务,对网络电视的业务模式进行了研究,提出了增值产品模式为最适合网络电视发展的业务模式,并对对应的网络电视业务具体运作模式和产品发展方向等进行了分析。
Based on the classification of business model, this paper studies the business model of Internet TV for the new business of Internet TV, puts forward that the value-added product model is the business model that is most suitable for the development of Internet TV and the corresponding network television service Specific mode of operation and product development direction were analyzed.