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近年来,宁波保税区积极抢抓国家扩大进口、促进对外贸易平衡发展的战略机遇,立足区位优势、保税功能优势和腹地消费特点,着手打造了宁波保税区进口商品市场,并成功争取在全国率先开展国家进口贸易促进创新示范区建设、跨境贸易电子商务服务试点和入境再利用产业示范区建设试点。本文从战略管理的角度出发,对进口商品市场发展进行SWOT分析,并为今后发展提升提出建议。
In recent years, Ningbo Free Trade Zone has actively seized the strategic opportunities for the country to expand its imports and promote the balanced development of foreign trade. Based on the advantages of location advantages, bonded advantages and consumption in the hinterland, Ningbo Free Trade Zone set about building the imported goods market in Ningbo Free Trade Zone and successfully won the first national Import trade to promote the construction of innovative demonstration areas, cross-border trade, e-commerce service pilot and demonstration zone construction pilot entry. This article from the strategic management point of view, the SWOT analysis of the development of imported goods market, and make recommendations for the development of the future.