农业节目是电视传播的重要组成部分之一,这是由于节日的性质决定了它的受众群落在农村。并不是说,城市居民不看农业节目,而农民只认农村题材的电视节目,主要有一个比重的问题。因此,在农业专题节目的撰写上应把握一定的技巧,这样才能对受众群落有一定的针对性。一、了解农业节目的受众群落及所处的环境。从大众传播学的角度来看,从了解研究受众入手研究传播效果,是为了改 Agricultural programs are one of the important components of television broadcasting, which is due to the nature of the festival that determines its audience in rural areas. It does not mean that urban residents do not look at agricultural programs, and that farmers mainly consider television programs in rural areas as a major issue. Therefore, it is necessary to grasp certain skills in the writing of the agricultural special programs in order to have a certain target audience. First, understand the audience of agricultural programs and their environment. From the perspective of mass media studies, from understanding the research audience to study the effect of communication is to change