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在西方三大通讯社中,法新社的总体实力是最弱的,但长期以来,却能在全球范围内同实力雄厚的路透社、美联社展开激烈竞争,并在某些方面,特别是新闻产品在国外落地方面占据着一定的优势。这其中的奥秘就在于法新社有自己独特的经营方针和灵活的推销之术。 时效加特色 对于一个通讯社来说,新闻产品质量的好坏、品种的多少,是能否最大限度地占领新闻市场的重要因素之一,也关系着一个通讯社在竞争日益激烈的新闻市场中能否立足。法
Of the three western news agencies, AFP’s overall strength is the weakest, but for a long time it has fiercely competed with the powerful Reuters and the Associated Press on a global scale and in some ways, especially News products occupy certain advantages in landing abroad. The secret of this is that AFP has its own unique management policy and flexible marketing techniques. Aging plus characteristics For a news agency, the quality of news products, the variety of how much is one of the important factors that can maximize the occupation of the news market is also related to a news agency in an increasingly competitive news market can Based on. law