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我们生活在一个大众传播的时代。大众传播是人们获得外界信息的主要渠道,是实现国家和社会目标的重要手段,是社会上各利益集团争取和维护自身利益的工具,又是社会文化和娱乐的提供者。电影是大众传播的一种。电影以其独特的媒介特性吸引和影响其广大的受众。受众是大众传播的信息接受者或传播对象。运用大众传播理论,从大众传播的受众的视角,分析与探讨电影《色.戒》的主题思想,以期达到与广大受众交流的目的。
We live in a mass communication era. Mass communication is the main channel for people to obtain external information, is an important means to achieve the goals of the country and society, is an instrument for various interest groups in the society to strive for and safeguard their own interests, and is also the provider of social culture and entertainment. Movie is a kind of mass communication. Films attract and influence their broad audience with their unique media features. Audience is the recipient of mass communication or communication object. Using the theory of mass communication, from the perspective of mass audiences, we analyze and discuss the theme of “color and ring” in order to achieve the purpose of communication with the general public.