“2009年中国广告业剧变的原动力将来自广告主。”2008年末,全球金融风暴显现,裁员、倒闭、预算缩减……2009年经济危机依然肆虐,中国经济充满极大的不确定性。2009年广告业剧变的原动力将来自广告主。由于市场对宏观经济形势的悲观预期将在2009年集中爆发,特别是中小型企业、与宏观经济波动较为密切的行业如金融、房地产、汽车等行业,受到经济危机的影响会比较大,2009年中国广告市场整体出现急刹车几成定局,同时广告业和媒体行业的格局也会随 “The driving force for the drastic change in China’s advertising industry in 2009 will come from advertisers.” "The global financial turmoil showed in late 2008, layoffs, bankruptcies and budget cuts ... The economic crisis in 2009 was still raging and the Chinese economy was full of great uncertainty. The driving force behind the drastic changes in the advertising industry in 2009 will come from advertisers. As the market’s pessimistic outlook for the macroeconomic situation is expected to be concentrated in 2009, especially in small and medium-sized enterprises, sectors closely linked to macroeconomic fluctuations such as finance, real estate and automobile industries will be greatly affected by the economic crisis. In 2009, China The overall emergence of the brakes in the advertising market is almost a foregone conclusion, while the advertising and media industry will also follow the pattern