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一、连锁经营的定义连锁经营一般是指经营同类商品或服务的若干个店铺,以一定的形式组合成一个联合体,在整体规划下进行专业化分工,并在分工的基础上实施集中化管理,使复杂的商业活动简单化,以获取规模效益。连锁经营分为三种形式:直营连锁、特许经营连锁(也可以叫特许加盟)和自由连锁。
First, the definition of franchising Chain operations generally refers to the management of similar goods or services to a number of shops, in a certain form into a consortium under the overall planning of the specialized division of labor and division of labor on the basis of the implementation of centralized management , Simplifying complex business activities in order to achieve economies of scale. Chain management is divided into three forms: Direct chain, franchise chain (also known as franchising) and free chain.