隐喻是人类文化积淀的体现,是人类的一种思维表现形式。作为一种极其普遍和重要的思想情感表达方式,它曾一度成为后现代主义设计中的一个典型特征,设计应用极为广泛。本文试图从产品设计表现中的隐喻设计手法入手,结合产品语意,对隐喻设计的概念、特征及其在产品设计中的作用和局限性等方面作简要的论述和剖析。 Metaphor is the embodiment of the accumulation of human culture and is a kind of thinking form of mankind. As an extremely common and important way of thinking and emotion expression, it once became a typical feature in postmodernism design, and its design and application are extremely extensive. This paper attempts to start with the metaphorical design techniques in product design performance, and briefly discusses and analyzes the concept, characteristics of metaphorical design and the role and limitations of metaphor design in product design.