论文部分内容阅读
认识窜货之祸具体一点来说,窜货对企业常具有以下危害性:1 从经销商角度分析对于被窜货的经销商来说,价格空间在窜货过程中消失了,不仅前期的市场投入白白的被别人利用了,而且失去了信用,销售再多的量也是穷折腾,不会赚钱反倒赔了许多。窜货将扰乱企业整个网络固有的价格体系,易引发价格战。长此以往,将缩减经销商的利润空间,降低经销商的信心,使经销商对该商品或企业失去信心,甚至最终放弃经销该企业的商品;2 从消费者角度分析上面说过,窜货引起价格体系混乱。同样一件商品,消
Understand the hazards of FALSIFYING Specifically, FALSIFYING often have the following dangers to the enterprise: 1 from the dealer point of view For the FALSIFYING dealer, the price space disappeared in the FALSIFYING process, not only the pre-market Put in vain to be used by others, and lost credit, the amount of sales is also more frustrating, not making money but lost a lot. FALSIFYING will disrupt the inherent price system of the entire enterprise network, easily lead to price war. Over time, will reduce the dealer's profit margins, reduce the dealer's confidence, so that dealers lose confidence in the goods or businesses, and even eventually give up the distribution of goods of the business; 2 from the consumer point of view said above, FALSIFYING caused the price System confusion. The same piece of goods, consumer