平面设计(graphic design),原称装潢设计,也称作视觉传达设计,是以“视觉”作为沟通和表现的方式,通过多种方式来创造和结合符号、图片和文字,借此作出用来传达想法或讯息的视觉表现。作为平面设计的重要表达形式,色彩在营造视觉表达效果,增强视觉冲击力,增强设计作品的美感等方面发挥着不可替代的作用。而在平面设计的原理中,如何增强其色彩美感,具有重要的现实意义。 Graphic design, formerly known as decorating design, also known as visual communication design, is based on “vision ” as a means of communication and expression through a variety of ways to create and combine symbols, pictures and text to make Used to convey the visual representation of an idea or message. As an important form of graphic design, color plays an irreplaceable role in creating visual expression, enhancing visual impact and enhancing the aesthetic of design work. In the principle of graphic design, how to enhance its color beauty is of great practical significance.