今日的广播,可以从两个概念去理解,一个是广播,一个是新广播。如果说,前者代表着这个媒体的过去甚至现实的话,那么,后者一定代表着这个媒体的未来,甚至是正在走近的未来。必须承认,在五大传统媒体中,广播是互联网化走得比较慢的一个。原因是,即使在互联网时代,广播的日子也过得不坏。近年来,广播是唯一广告经营保持增长的传统媒体。更深的原因,则是源于广播本身就是最具互联网基因的媒体。比如即时性,所谓直播,广播早就在做了。比如伴随性,这种移动 Today’s broadcasting can be understood from two concepts: one is broadcasting and the other is new broadcasting. If the former represents the past or even the reality of this media, then the latter must represent the future of this media and even the approaching future. It must be acknowledged that among the five traditional media, broadcasting is one of the slower-moving Internet. The reason is that even in the Internet age, the days of broadcasting are not bad. In recent years, broadcasting is the only traditional media in which advertising has continued to grow. The deeper reason, it is from the broadcast itself is the most Internet gene media. Such as real-time, the so-called live broadcast has long been done. Such as concomitant, this move