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美国一位出身记者、现为大学新闻教授的保罗·施泰因勒和他的合作伙伴萨拉·布朗不改记者本色,一起“拿起纸笔,走出去”——他们在各州报业联合协会的帮助下,历时13个月,详细走访了美国50个州的50家报纸。试图了解危机之下报人的真实生存状态,展现报人在数字化革命下的思索和探求。于是就有了这篇题为《拥抱未来》的调查报告。报告认为,与黄金岁月相比,报纸变化很大,面临许多挑战,但并没有濒临死亡,而是正在转型,即从以前以印刷纸质报纸为中心的新闻机构转向多平台、多媒体新闻和信息公司。报业最核心的挑战,商业模式的问题还没有得到解决,但也不乏乐观情绪。他们相信新的营收增长点会慢慢形成,并坚信纸质版的报纸获得的收入可以支持报纸渡过数字化的转型。
Paul Steinler, a U.S. journalist who is now a college journalism professor, and his partner Sarah Brown, do not change the true nature of the journalist and together “pick up the pen and go out” - With the help of the Association of Industry Professionals, it took 13 months to visit 50 newspapers in 50 U.S. states in detail. Trying to understand the true living condition of the informants under the crisis and showing the contemplation and exploration of the informants under the digital revolution. So there is this report entitled “embrace the future,” the investigation report. The report argues that newspapers, compared with the golden years, have changed dramatically and faced many challenges, but not on the verge of death, but are in the process of transitioning from a news organization that used to be centered on printed paper to multi-platform, multi-media news and information the company. Newspaper industry’s core challenge, the business model has not been resolved, but there is no lack of optimism. They believe the new revenue growth point will slowly take shape and are convinced that the revenue generated by the paper version of the newspaper can support the newspaper through the digital transformation.