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产业模式创新是推动媒体融合的工具性抓手融合发展是当前全球媒体变革潮流。由于制度不同,推进媒体融合的理念和路径选择各有差异。根据中央部署,在我国,媒体融合的出发点包含两个方面:一是积极拓展媒体发展领域,向网络空间延伸传统媒体的影响力,实现传统媒体在互联网时代的生存发展,巩固主流媒体地位,进一步巩固壮大宣传思想文化阵地;二是舆论引导向新兴传播领域拓展,用主流声音引领网络舆
Industry model innovation is a tool to promote media convergence Grip development is the current trend of global media revolution. Due to different systems, there are differences in the concepts and route choices for promoting media convergence. According to the central deployment, the starting point of media convergence in our country consists of two aspects. First, it actively expands the field of media development, extends the influence of traditional media to the cyberspace, realizes the survival and development of traditional media in the Internet age, consolidates the status of mainstream media and further Consolidate and strengthen propaganda and ideological and cultural positions; Second, public opinion to guide the expansion of new areas of communication, with the mainstream voice to lead the network