随着新时期经济全球化的发展趋势,跨文化管理成为了现代企业所要面临的一个重要课题。应对不同文化的冲击时,就要求企业对异质文化进行了解和接纳。本文通过对于文化多样性的分析和沟通中存在问题的分析,提出解决跨文化沟通面临障碍的途径以及方法,指出企业在国际营销中的沟通策略,阐述在文化多样背景下的跨文化管理沟通技巧的构建。 With the development of economic globalization in the new era, cross-cultural management has become an important issue for modern enterprises. When dealing with the impact of different cultures, enterprises are required to understand and accept heterogeneous cultures. Based on the analysis of the problems in the analysis and communication of cultural diversity, this article puts forward the ways and methods of solving the barriers to intercultural communication, points out the communication strategies of enterprises in international marketing, and expounds the intercultural management communication skills in a diverse cultural context Construction.