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当今社会,具有趣味、文化内涵的户外广告日益多样化,不仅已经与地区形象和环境的协调发生了紧密的联系,而且已逐渐成为塑造商品的品牌形象或符号性价值的重要途径,消费对象逐渐从“物的价值”转移到“图形的价值”。
In today’s society, outdoor advertisements with interesting and cultural connotations have become increasingly diversified. They have not only been closely linked with the coordination of regional images and the environment, but have also gradually become an important way to shape the brand image or symbolic value of commodities. From the value of “object ” to the “value of the graphic ”.