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智能手机的流行导致青少年视力的普遍下降,基于这一现状,日本强生公司特制了一种视力表广告牌,希望能唤起人们保护视力的意识。强生对C型视力测试表进行了简单的改造,即用文字代替视力测试符号,文字随着符号比例的缩小而缩小。强生将35幅不同文案的神秘广告牌张贴在大街小巷,广告中由大到小的字体让多数受众无法看清完整的句子,这勾起了受众强烈的好奇心。不少人在广告牌前驻足,仔细辨认文字以测试自己的视力。
The prevalence of smart phones led to a general decline in young people’s eyesight, based on this situation, Japan’s Johnson & Johnson made a special eye chart billboards, hoping to arouse people’s awareness of vision protection. Johnson on the C-type visual acuity test table was a simple transformation, that is, words to replace visual acuity test symbols, text, with the reduction of the proportion of symbols and narrow. Johnson will be 35 different copy of the mysterious billboards posted in the streets, advertisements from small to small font so that most of the audience can not see the complete sentence, which evoke a strong audience curiosity. Many people stopped in front of billboards, carefully identify the text to test their vision.