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现阶段我国旅游业发展必须实施政府的主导地位。这是由旅游产品的自身特点,旅游产品经营和销售的特殊性要求的,是旅游市场激烈竞争的结果,也是现阶段我国社会和经济发展需要所决定的。旅游业实施政府主导型战略有着明确的主导内容和具体的实现途径。
At this stage, the development of China’s tourism industry must implement the government’s dominance. This is determined by the characteristics of tourism products and the particularity of tourism product management and sales. It is the result of fierce competition in the tourism market and also the needs of our country’s social and economic development at this stage. The implementation of government-led tourism strategy has a clear leading content and specific ways to achieve.