新媒体作为当代信息科技发展变革的产物,已愈来愈广泛地被运用到党建工作发展和实践之中。本文从新媒体对高校基层党建工作的影响、存在的问题与原因出发,分析比较了运用新媒体和传统媒体开展党建工作的方式,提出了媒体视域下高校基层党建工作发展与创新的对策建议。 As a product of the development and transformation of contemporary information science and technology, new media has been applied more and more to the development and practice of the party building work. Based on the influence of new media on the grass-roots party building in colleges and universities, the existing problems and reasons, this paper analyzes and compares the ways of using new media and traditional media to carry out the work of party building, and puts forward countermeasures and suggestions on the development and innovation of grass-roots party building in colleges and universities.