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在我国现代的银行标志设计中,许多经典的作品都融入了极具中国特色的传统文化元素,设计师们把传统文化元素与现代设计元素完美的结合,展现了我国银行标志设计独特的时代感与生命力。中国有着上下五千年的悠久历史,传统文化源远流长、博大精深,把传统文化融入到标志设计中,是本土化的自我延续,同时也推动了中国特色在世界信息方面的交流。但是一味的追求传统文化元素的应用必将固步自封,当下设计师们应根据新时代信息设计出个性鲜明、独特而具有亲和力的标志形象,这样才能展现银行经营者不断创新突破、追求卓越的精神,体现出时代的特征。
In our country’s modern bank logo design, many classic works are integrated into traditional Chinese cultural elements. Designers perfectly combine traditional cultural elements with modern design elements to show the unique contemporary sense of bank logo design in China And vitality. As China has a long history of 5,000 years, traditional culture has a long history and profound significance. Integration of traditional culture into the design of the logo is a self-continuation of localization and also promotes the exchange of Chinese characteristics in world information. However, blind pursuit of traditional cultural elements of the application is bound to stand still, the current designers should be based on the new era of information design distinctive personality, unique and affinity logo image, so as to show the bank managers continuous innovation breakthroughs, the pursuit of excellence, Reflects the characteristics of the times.