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保险市场是整个市场的组成部分,具有市场经济的一切基本特征,是市场细分后的产物。细分后的市场形成许多不同的子市场,亦称目标市场,是企业事先确定并准备进入的细化市场。保险目标市场是指保险企业经过比较和筛选,并准备开拓和服务的细化市场。也就是保险企业根据自身条件和险种等而挑选的某类险种投放的市场。而保险目标客户是保险目标市场中独立存在的一分子,是一个具体的标的,是保险目标市场中最活跃的因素,也是保险企业经营险种的接受者或载体。若干类目标客户组成了五彩缤纷的保险目标市场,成为保险业赖以生存与发展的依托与支撑点。因此,如何抓住这些支撑点,掌握这些最活跃的因素,事关保险企业经营的稳定和综合规
Insurance market is an integral part of the entire market, with all the basic characteristics of a market economy, is the product of market segmentation. Subdivided the market to form a number of different sub-markets, also known as the target market, enterprises in advance to determine and ready to enter the thin market. Insurance target market refers to the insurance companies after comparison and screening, and prepared to open up and service refinement of the market. That is, insurance companies according to their own conditions and types of insurance and so selected a certain type of insurance market. The insurance target customer is an independent part of the insurance target market, is a specific subject, is the insurance market, the most active factor in the insurance business is also the recipient or carrier of insurance. A number of target customers have formed a colorful insurance target market, which has become the basis and support for the survival and development of the insurance industry. Therefore, how to seize these support points and master these most active factors is related to the stability and comprehensive regulation of the operation of insurance companies