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国际顶级品牌在中国已走过了19年,上海更是以其得天独厚的优势吸引了众多国际品牌的驻足。本文以上海市场上五大类产品中各六个国际顶级品牌为研究对象,研究其传播特征,并为我国创建强势品牌提供一些启示与借鉴。
International top brands have gone through 19 years in China. Shanghai is also attracting many international brands with its unique advantages. In this paper, the top five brands in Shanghai’s five major categories of products for the study of the study of its transmission characteristics, and to create strong brand for China to provide some inspiration and reference.