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中国经济的前进推动了中国旅游业的快速发展,旅游纪念品的创意和生产如何才能创造满足旅游产业需求。笔者提出了陶瓷旅游纪念品的新概念,陶瓷一直以来就是中国传统文化的精髓代表之一,在中国旅游纪念品中使用陶瓷材料可以深入挖掘传统文化内涵,设计出符合现代审美观念及推崇绿色环保生活的受大众欢迎的旅游纪念产品。旅游纪念品存在“同质化”严重的现象下,如何引入新的理念从而对陶瓷材料在旅游纪念品中的运用有一个前瞻性的思考,期冀挖掘出陶瓷材料在旅游纪念品中应用的新价值与深刻内涵。并此引导出陶瓷材料在中国旅游纪念品未来应用的发展趋势。
The progress of China’s economy has promoted the rapid development of China’s tourism industry. How can the creativity and production of tourist souvenirs create the needs of the tourism industry? The author puts forward a new concept of ceramic tourism souvenir. Ceramics has long been one of the representatives of the essence of Chinese traditional culture. The use of ceramic materials in China’s tourist souvenirs can deeply excavate the connotation of traditional culture and design a modern aesthetic conception and respected green living Popular tourist souvenir products. Under the serious phenomenon of “homogeneity” of tourist souvenirs, how to introduce new ideas to prospectively apply ceramic materials in tourist memorabilia, expecting to find out the new application of ceramic materials in tourist souvenirs Value and profound connotation. And this leads to ceramic materials in China in the future development of tourist souvenirs trends.