当下我们生活在数字时代,却继续以原有的模拟方式进行管理,现在迫切需要把这两种现实有机地整合起来,本文介绍了这一方向上的三大趋势。最好的市场营销着眼于未来。遗憾的是,我们大部分时间沉迷于过去。我们研究已经发生的事情,通过推断未来以制定计划。这倒不是说我们很懒惰,而是说明我们对于过去的了解,远比对于现在或未来的了解多得多。我们早已知道这一点:市场营销正变得更具 Now that we live in the digital age, we continue to manage in the original simulation mode. Now we urgently need to integrate these two realities organically. This article introduces the three major trends in this direction. The best marketing looks at the future. Unfortunately, most of the time we indulge in the past. We study what has happened and make plans by extrapolating the future. This does not mean that we are lazy, but rather that we understand much about the past more than we know about the present or the future. We already know this: marketing is becoming more