论文部分内容阅读
像沃尔玛、通用电气和宝沽这样的领先企业都将创新重点放在了可以提高其核心竞争力的业务上。了解你的核心竞争力并围绕其进行创新是制胜之本。例如,亿仕集团(easyGroup),一家在互联网上销售低价产品的公司,采用了这样一种简单的商业模式:先搜寻那些固定成本和价格弹性高、可以在网上订购的服务产品,然后将其中的装饰性服务去掉,为顾客提供余下的最基本的几种服务产品。易航公司(easyJet)只提供一个级别的服磊易车公司(easyCar)也只提供一个级别的汽车,并且要求租车人将车整洁地归还到原地。亿仕集团的前任首席技术官菲尔·琼斯(Phil Jones)说:“我们不想为所有的人提供所有的东西。我们只求以低成本将一种产品做好。”
Leading companies like Wal-Mart, General Electric, and Pogu will focus their innovation on businesses that can enhance their core competencies. Understanding your core competencies and innovating around them is the winning ground. For example, easyGroup, a company that sells cheap products over the Internet, uses a simple business model of searching for service products that are fixed-cost and price-elastic and can be ordered online, and then One of the decorative services removed, to provide customers with the remaining the most basic of several service products. EasyJet offers only one level of service. EasyCar also offers only one level of car, and requires the renter to neatly return the car to its original location. “We do not want to provide everything for everyone, and we only want to make a good product at a low cost.” "