现阶段我国的电视节目的类型比较多元化,在树立良好的电视栏目品牌形象,以及电视频道的包装发展,都要能结合实际。本文主要就电视频道包装的原因以及原则加以分析,然后对电视频道包装的问题和发展策略进行探究。 At this stage, the types of television programs in our country are more diversified. In setting up a good brand image of television programs and the development of the packaging of television channels, we must be able to integrate reality. This article mainly analyzes the reasons and principles of the television channel packaging, and then probes into the problems and development strategies of the television channel packaging.