移动互联网时代下,精准营销成为最火爆的一个营销术语,精准营销为何大受广告主欢迎?究其原因,是广告主变得越来越“抠门”了。多数广告主如今更看重投资回报率(ROI),他们精打细算,摒弃了大规模投放广告的笨方法,转而把全部的精力投入到目标消费者的寻找以及精准投放上来,只有找到了潜在的目标消费者,并能够为其提供能够满足其需求的营 In the era of mobile internet, precision marketing has become the most popular marketing term. The reason why precision marketing is so popular among advertisers is that advertisers have become more and more “stubborn”. Most advertisers now pay more attention to return on investment (ROI). They scrutinize and discard the stupid method of mass advertising. Instead, they devote all their energy to target consumers’ search and precise delivery. Only potential targets are found. Consumers and able to provide them with battalions that can meet their needs