“品牌”是一个经济学名词,是企业产品经营的一个概念。把品牌概念引入电视栏目领域,就是要在搞好节目制作的同时通过一系列包装和市场推介手段,以培养竞争力,在产生良好的社会声誉的同时获得丰厚的市场回报。创建并经营好品牌栏目,对凝聚人气,带动收视以及形成频道的品牌是非? “Brand” is a term of economics, is a concept of business product management. Introducing the concept of brand into the field of television programs means that while doing well in program production, it is necessary to cultivate competitiveness through a series of packaging and market promotion measures while obtaining a good social reputation and at the same time gaining a huge market return. Create and operate a good brand section, the cohesion of popularity, driving ratings and the formation of the channel brand right and wrong?