自从被发掘成为首饰原材料,千足硬黄金便广为业界专业人士所看好,然而至今没有能够大面积普及。缘由何在?是什么阻碍了黄金新品类的发展和普及的脚步?硬金面临的推广之困,又该如何去解?终端普及依托提高消费者认知度硬千足金在终端的推广,经历了一个痛苦的过程。硬金自出现以来便饱受争议,成色不足是消费者对硬金最大的诟病。博艺黄金珠宝有限公司常务副总经理陶春成表示:“硬金在终端要推广,首要解决的就是打消消费者疑虑。消费者疑虑是基于传统千足金概念的根深蒂固,认为黄金应该是软的。但 Ever since its discovery as a jewelery raw material, hard gold has been widely favored by industry professionals, but so far it has not been widely available. What is the reason? What hinder the development of new types of gold and universal footsteps? Hard gold is faced with the promotion of the storm, and how to solve? Relying on the popularity of the terminal to enhance consumer awareness hard thousand gold in the terminal promotion, experienced A painful process Hard gold has been controversial since its emergence, lack of color is the largest consumer criticism of hard gold. Tao Chuncheng, executive deputy general manager of Bo Arts Gold & Jewelery Co., Ltd, said: ”Hard gold is to be promoted at the terminal, and the primary solution is to dispel consumers ’misgivings. Consumers’ suspicions are rooted in the traditional concept of milieu gold and believe gold should be soft. but