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社交网络时代得益于社交网络技术的快速发展,而多种网络平台也被多样化的运用在各行各业中,在移动互联中,眼球经济的发展愈演愈烈不断创新和变革着社交网络的发展。本文通过微信平台的微笑传递现象,运用管理学和经济学的原理,从眼球经济,社交红利模式以及新媒体中信息的承载和社交网络关系链四个方面,论述了社交网络发展的原因和动态机制,并分析总结社交网络未来的发展趋势。
The age of social network benefits from the rapid development of social network technology, and various network platforms are also used diversifiedly in all walks of life. In the mobile Internet, the development of the eyeball economy is fiercer and fiercer, and the innovation and social networking are constantly being innovated. This article discusses the reason and the dynamic of the development of social network from the smile transfer phenomenon of WeChat platform and the principle of management science and economics from four aspects of eyeball economy, social bonus mode, the bearing of information in new media and the relation chain of social network Mechanism, and analyze and summarize the future development trend of social networks.