今年“两会”报道,中央电视台经济频道在强调精确把握宣传导向的同时,从频道经济特色定位出发,在传播策略、投放策略、营销策略和运作策略等方面,突出强化“创新无处不在”的理念,将创新意识融于“两会”主题宣传报道之中,取得了良好的传播效果,为主题宣传报道进行了有益的探索与尝试。一、传播策略创新:加强主持人个性化品牌,实践频道品牌化战略主持人的个性化品牌,是经济频道的优势资 This year “Two sessions ” reported that while emphasizing the precise orientation of the propaganda and guidance, the economic channel of CCTV set out from the characteristics of the channel economy and laid emphasis on the aspects of communication strategy, delivery strategy, marketing strategy and operation strategy, Not in the “concept of innovation will be integrated into the” two sessions "theme of the media coverage, and achieved good communication results, for the benefit of the theme of publicity and exploration efforts. First, the dissemination of strategy innovation: to strengthen the host personalized brand, brand channel strategy practice host personalized brand, is the dominant economic channel