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体育产业价值链是在从体育产品设计、制造到销售、消费的整个过程中投入的配套活动集合体系,其在很大程度上决定着体育产业的核心竞争力与价值创造力。在社会转型期中,整合价值链在我国体育产业的结构优化中发挥着至关重要的作用。本文在分析体育产业价值链发展现状的基础上,提出了整合体育产业价值链是我国体育产业发展的必经之路,并分别从政府层面和企业层面提出了体育产业价值链的整合思路,以期为我国体育产业的可持续发展提供有价值的理论依据。
The value chain of the sports industry is a collection system of supporting activities which is put into the whole process from the design, manufacture, sales and consumption of sports products, to a great extent, it determines the core competitiveness and value creativity of the sports industry. In the period of social transformation, the integrated value chain plays a crucial role in the structural optimization of China’s sports industry. Based on the analysis of the status quo of the development of the sports industry value chain, this paper puts forward that the integration of the sports industry value chain is the only way for the development of the sports industry in our country, and proposes the integration of sports industry value chain from the government level and the enterprise level respectively. Provide a valuable theoretical basis for the sustainable development of China’s sports industry.