随着当下我国经济的不断发展,社会的市场节奏也在逐渐加快,而广告作为最有效的宣传方式,其对我们的生活以及消费都有重要的影响。如果广告的创意设计不能够吸引人的瞩目,就不会给企业带来可观的收益。所以本文通过对消费者的心理进行有效的研究,进而制定满足消费者心理的广告设计,为企业的发展做出巨大的贡献。 With the current economic development in our country, the market rhythm of society is gradually accelerating, and advertising, as the most effective way of publicity, has an important influence on our life and on consumption. If the advertising creative design can not attract the attention of people, it will not bring substantial benefits to the enterprise. Therefore, through effective research on the psychology of consumers, this paper develops advertising design to meet consumer psychology and makes great contribution to the development of enterprises.