主持人是电视连接观众的关键一环,是电视节目最积极、最能传情达意的主导人物,是品牌栏目的重要组成部分。从某种角度上说,主持人就是一个品牌的人格化身。成熟的电视新闻节目主持人更是媒介最强有力的声音,能为媒体创造轰动效应,创造高收视率,能以自己个人魅力与亲和力增进观众对媒体的信任,提高媒体的美誉度,是栏目、媒体的形象人。 The host is a key part of connecting viewers with television. It is the most active and most influential leading figure in television programs, and is an important part of the brand section. In some ways, the host is a brand personality. Mature television news anchor is the most powerful voice of the media, creating sensational effects for the media, creating high ratings, enhancing the audience’s trust in the media with their personal charisma and affinity, and enhancing the media’s reputation. , The image of the media people.