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目的呼吁我们在发展旅游产业和文化产业的同时不要忽视旅游商品包装这一现实中媒介所具有的价值和功能。方法通过对旅游商品包装可以作为旅游广告媒介,并对旅游地的形象塑造的必要性、可行性进行了研究。结果是我们应该把它作为一种媒介工具加以重视和利用。结论是这不仅能减少旅游广告的费用,而且更重要的是能提高旅游商品包装设计的独特性和整体水平,更好地挖掘旅游地的文化资源,实现文化产业的市场化运作,促进旅游经济的良性发展。
The purpose calls for us not to neglect the value and function of the real media of travel goods while developing the tourism industry and cultural industry. Methods Through the tourism product packaging as a tourist advertising medium, and the image of the tourist destination of the necessity and feasibility of the study. The result is that we should value and use it as a media tool. The conclusion is that this will not only reduce the cost of tourism advertising, but more importantly, it can improve the uniqueness and overall level of tourism product packaging design, better tap the cultural resources of tourist destinations, realize the market operation of cultural industries and promote the tourism economy The benign development.