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2016年夏天,由上海东方卫视和爱奇艺同步播出的盗墓题材电视剧《老九门》“燃”爆了暑假,成为人们街头巷尾探讨的话题,而“老九门”、“寻宝”、“南派三叔”等热词也荣登搜索榜行列。最强IP的影视剧改编、高人气的演员阵容、有效的营销手段让《老九门》在2016暑期档彻底火了一把,也奠定了它在国内“寻宝”题材影视作品中的里程碑式地位,成为“寻宝”影视剧发展史中的关键节点。然而,随着《老九门》的持续更新,暴露出的问题不断增多:重复内容导致剧情拖沓,力推新人导致主角
In the summer of 2016, the tomb theme TV series “Lao Ji Men” and “Burn”, which were broadcast simultaneously by Shanghai Oriental TV and Ai Qi Yi, exploded into the summer and became topics for discussion of the streets and lanes. However, “Treasure hunt ”, “South sent Uncle” and other hot words also topped search list ranks. The strongest IP movie adaptation, high popularity of the cast, effective marketing tools for the “old nine door” in the 2016 summer file completely a fire, but also laid it in the country “treasure hunt ” theme film and television works Landmark position, become “treasure hunt ” the key node in the history of film and television drama development. However, as the “Old Nine Door” continues to be updated, the number of problems exposed continues to increase: duplication of content leads to procrastination, pushing new leads leading to protagonists