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在中国农业生产的现阶段相对分散,农产品生产者和市场分割之间缺乏直接的沟通机制,一些个体农民和小规模农业管理组织必须依靠中介来完成流通农产品,这种传统模式不仅水平很高,效率低,而且对于农产品的损失也非常惊人。最重要的是由于多层转移,农产品价格膨胀和农业生产者收入形成倒挂,直接影响了许多农业生产者的生产热情,不利于农业生产中新技术和新业务组织的推广中国农业现代化进程的影响,因此,农产品电子商务平台的发展,促进农业信息产业的进程具有重要的战略意义。
In China, the current stage of agricultural production is relatively fragmented. There is no direct communication mechanism between agricultural producers and market segmentation. Some individual farmers and small-scale agricultural management organizations must rely on intermediaries to complete the circulation of agricultural products. This traditional model is not only highly advanced, Low efficiency, but also for the loss of agricultural products is also very alarming. Most importantly, due to the multi-layer transfer, the price inflation of agricultural products and the inversion of the incomes of agricultural producers have directly affected the enthusiasm of many agricultural producers and hindered the promotion of China’s agricultural modernization through new technologies and new business units in agricultural production Therefore, the development of agricultural products e-commerce platform to promote the process of agricultural information industry has an important strategic significance.