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随着我国绿色食品经济的不断发展和绿色食品日益丰富和多元化,由此带来了绿色食品生产的相对过剩。同时由于各种科学技术的广泛应用,绿色食品的同质化趋势日益明显,绿色食品数量不断增多,这使得我国绿色食品市场的竞争越来越激烈,许多绿色食品企业开始更多地关注绿色食品的品牌建设,试图以独特的,难以模仿的品牌工具寻找获取独特竞争优势的源泉。因此探讨绿色食品品牌竞争力的培育对策,对企业的自我发展和自我完善具有十分重要的意义。
With the continuous development of green food economy in our country and the increasingly rich and diversified green food, the relative surplus of green food production has been brought. At the same time, due to the extensive application of various science and technology, the homogenization trend of green food becomes more and more obvious and the quantity of green food keeps increasing. This makes the competition of green food market in our country more and more fierce. Many green food enterprises begin to pay more attention to green food Brand building, trying to unique, difficult to imitate the brand tools to find a source of unique competitive advantage. Therefore, it is of great significance to discuss how to cultivate the competitiveness of green food brands and to self-development and self-improvement of enterprises.