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在我经常访问的一个充满营销灵感和激情的网站上,我看到一句让我触动很深的活:“我们来营销产品,谁来营销我们?”这句话的初衷也许只是为了个人职业规划的感触。但引申开来,却是一个很深刻的主题。营销管理是企业的生命,何企业,都非常重视自身的营销,并在不断的整合资源,提高业绩。而企业如何修炼内功,提高自已的营销能力,保有可持续发展的管理优势,已经在今天成为一个不可忽视的课题。作为企业发展的重大命题,人力资源开发是企业所有行为的核心,它对于提升企业的完整管理优势尤为重要。目前中国企业愈来愈重视关于人力资源开发和能力最大化的思考;在未来的20年,竞争主体增加、资源配置透明和环境平等公正将是中国市场经济三大趋势性特征。顺应这一趋势,企业完整管理优势将如何构建?完整管理优势如何才能转化为企业的竞争优势?企业员工应该扮演什么样的角色?基于对员工价值的认可
On a web site I often visit that is full of marketing inspiration and excitement, I see something that touched me deeply: “The original intention of the phrase” We're marketing products, who are marketing us? "May be for personal Career planning feelings. However, it is a very profound theme to introduce it. Marketing management is the life of an enterprise, what business, attaches great importance to their own marketing, and continue to integrate resources and improve performance. How to practice internal strength, improve their own marketing ability and maintain the sustainable management has become an issue that can not be neglected today. As a major proposition of enterprise development, human resource development is the core of all the behaviors of an enterprise. It is especially important for enhancing the complete management advantages of an enterprise. At present, Chinese enterprises pay more and more attention to thinking about human resources development and maximization of their capabilities. In the next 20 years, the main body of the market economy will be characterized by the increase of competition subjects, the transparent allocation of resources and the fairness and equality of the environment. Complying with this trend, how to build the enterprise's complete management advantage? How can the complete management advantage translate into the enterprise's competitive advantage? What role should employees play? Based on the recognition of employee's value