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随着经济的不断发展,各种形式的广告也不断地深入日常生活之中。广告也以其自身的独特魅力对人们的消费观念产生了一定的影响。而商品的包装无疑也是广告中的一种,包装中的视觉形象也愈来愈受到人们的重视。本文从其基本概念与表现元素出发,深入分析包装视觉形象设计图形的形象性、趣味性、明确性等三大特征以及其基本应用原则。重在表明设计者在包装视觉形象的图形设计过程中,应运用好产品再现、产品象征、图形美化与装饰,以及在设计过程中应该多注意图形的使用方法等。
As the economy continues to evolve, various forms of advertising continue to penetrate daily life. Advertising also has its own unique charm of people’s consumption concept had a certain impact. The packaging of goods is undoubtedly a kind of advertisement, and the visual image of packaging is more and more valued by people. Based on its basic concepts and performance elements, this paper analyzes in depth the three major features of the visual image design packaging such as image, interest and clarity, as well as its basic application principles. Emphasis on designers that visual image in the packaging design process should be applied to good product reproduction, product symbol, graphic landscaping and decoration, as well as in the design process should pay more attention to the use of graphics and so on.