文化,是医院的一个窗口,是医院精神和医院形象的综合反映,它是医院在长期医疗活动中逐步形成并为医院全体成员共同遵守和奉行的价值观念、基本信念和行为准则。文化,作为一种崭新的管理理论,在医院卫生事业纳入市场经济轨道的今天,已越来越引起各大医院党政领导的重视,而展现其魅力。 首先,医院改革和发展的外部环境与条件正发生着深刻的变化,搞好和加强医院的文化建设,正是适应了这种变化的客观要求。 医疗服务走进市场,医院向企业化发展是发展的大趋势,也是医院改革、发展的必然。既然是市场,就存在着同行间的竞争,竞争就是争夺患者,谁吸引的病人多,谁的经济效益就大,谁就能在市场站稳脚跟。正象企业的生产目的是为了满足人民 Culture is a window of the hospital. It is a comprehensive reflection of the spirit of the hospital and the image of the hospital. It is the value concept, basic beliefs, and code of conduct that the hospital has gradually formed in the long-term medical activities and all members of the hospital have observed and pursued. As a brand-new management theory, culture has increasingly attracted the attention of party and government leaders of major hospitals to show their charm as the hospital health industry has entered the market economy. First of all, the external environment and conditions of hospital reform and development are undergoing profound changes. Doing a good job and strengthening the cultural construction of the hospital is precisely the objective requirement that adapts to this change. Medical services have entered the market. The development of hospitals to the enterprise is the major trend of development, and it is also an inevitable result of hospital reform and development. Since it is a market, there are competitions between peers. Competition is competition for patients. Whoever attracts more patients and who has greater economic benefits will be able to gain a firm foothold in the market. Just like the production purpose of a company is to satisfy people