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我国是一个农业大国,农业人口占到总人口的72%,目前农村啤酒年人均消费量约为5升,并且以每年20%的速度增长,潜力不容忽视。由于大中型城市消费量大,市场辐射能力较强,众多啤酒企业抢滩,竞争惨烈,营销费用剧增,投资回报率下降。而农村市场尚没有得到啤酒企业的足够重视,率先建立乡镇网络,以各种方式直接打入终端,开辟农村市场,无疑将成为啤酒企业新地增长点。
China is a big agricultural country with an agricultural population accounting for 72% of the total population. At present, per capita consumption of rural beer is about 5 liters per year, and its annual growth rate is 20%. The potential can not be ignored. As large and medium-sized cities consume large amounts of radiation in the market is strong, many beer companies beachhead, fierce competition, marketing expenses increased sharply, the rate of return on investment decreased. The rural market has yet to get enough attention of beer companies, the first to establish township networks, in various ways directly into the terminal, opening up the rural market, will undoubtedly become a new growth point beer companies.