广告是为了达到广告目的,对广告主题、内容表现形式所进行的构思与想象,商业广告更是对产品进行创新性构思从而达到推销、建立品牌等目的。商业广告最重要的着眼点就是将产品、品牌等有效信息准确无误的传达给受众,通过广告本身的艺术感染力吸引受众眼球,让受众接受广告本身所传达的信息,并达到最终购买的目的。 Advertising is to achieve the purpose of advertising, advertising themes, content representation of the ideas and imagination, commercial advertising is the product of innovative ideas to achieve sales, brand building and other purposes. Commercial advertising is the most important point is the product, brand and other valid information accurately conveyed to the audience, through the artistic appeal of the advertising itself to attract the attention of the audience, so that the audience to accept the message conveyed by the advertising itself, and to achieve the ultimate purpose of the purchase.