在艺术传播方面,自媒体与以往媒介最大的不同点在于受众角色的转变:由单一的信息接受者转变为信息生产者、传播者、接受者。自媒体作为艺术传播的后起之秀,必然受媒介文化的影响。诚然,自媒体具有以往其他媒介不具备的传播速度,因此理清其特点及其“泛娱乐化”内容背后的大众文化背景,乃是获得新式竞技场的入场券。 In terms of art communication, the biggest difference between the media and the media in the past is the change of the audience’s role: from a single information receiver to an information producer, a communicator and a receiver. Since the media as a rising star in art communication, it is bound to be influenced by media culture. It is true that since the media has the same speed of communication as other media did not have in the past, clarifying its characteristics and the popular cultural background behind its “pan-entertainment” content is a ticket to get a new arena.