当代国际经贸关系正在发生变化,国际产品的竞争愈演愈烈,由少数国家或企业垄断国际贸易的格局已不复存在,一个多元化的国际产品新竞争的态势已经形成,在这一背景下,商品交易实质已演变为商品战争,这一战争的核心在于参战各方都力图打破市场均势,进而树立自己的主宰地位,以便获取尽可能多的利润。于是乎,军事化营销时代便应运而生。不仅市场营销学家们喜欢用军事化的语言来描绘商战,而且,更有甚者,模仿军队的目 Contemporary international economic and trade relations are undergoing changes. Competition in international products has intensified. The pattern of monopolizing international trade by a few countries or enterprises no longer exists. A diversified international product new competition has taken shape. Under this background, commodity trading The essence has evolved into a commodity war. The core of this war is that all parties involved in the war are trying to break the market balance and establish their dominant position so as to obtain as much profit as possible. Ever since, the era of militarized marketing came into being. Not only marketing scientists like to use militarized language to describe commercial warfare, but also, what is more, imitate the military