企业新闻宣传工作是党的宣传工作和企业文化建设的重要内容,一方面依托内部简报、报刊、网站、会议等传播载体为贯彻执行好党和国家的路线方针和政策服务,另一方面依托社会大众媒体和传播渠道把企业的优势、品牌、亮点等进行展示,进而为企业改革发展提供舆论导向、思想动力和智力支持。在新时期,企业的新闻宣传工作作为企业文化的有机载体,对内能增强凝聚力、向心力,对外能树立企业形象,提升企业品质,增强竞争能力。要搞好企业文化建设既离不开企业新闻宣传工作的支持与配合,更离不开企业党组织和各级管理者及全体职工的共同参与。 The corporate press publicity work is an important part of the party’s propaganda work and corporate culture. On the one hand, it relies on the media such as internal briefings, newspapers, websites, conferences and other media to serve and implement the line, principles and policies of the party and the state. On the other hand, The mass media and channels of communication display the advantages, brands and bright spots of the enterprises, thereby providing media guidance, ideological motivation and intellectual support for the reform and development of enterprises. In the new era, the corporate press publicity work as an organic vehicle for corporate culture can enhance internal cohesion, solidarity and foreign enterprise image can be established to enhance the quality of enterprises and enhance competitiveness. It is inseparable from the support and cooperation of corporate news propaganda work to do a good job in building corporate culture, and can not do without the participation of corporate party organizations, managers at all levels and all staff and workers.