作为中国四大年画之一的绵竹年画,长久以来被人们当做喜迎新春佳节的门神使用,2002年2月,入选首批中国非物质文化遗产项目。近年来,随着城镇化进程的加快,绵竹年画立足“德、孝”文化传统,努力挖掘年画文化,将国家级非物质文化遗产转化为产业优势, Mianzhu New Year Picture, one of the four New Year pictures in China, has long been regarded as the gatekeeper to celebrate the Spring Festival. In February 2002, it was selected as the first batch of China’s intangible cultural heritage project. In recent years, with the acceleration of the process of urbanization, Mianzhu New Year Pictures has been based on the cultural tradition of “morality and filial piety” and has made every effort to tap New Year’s pictures and turn the national intangible cultural heritage into an industrial advantage.