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加入世界贸易组织 ,对我国期刊的发展带来了冲击和挑战。随着国际资本的介入 ,我国期刊市场的竞争将更为激烈。分析期刊业在媒体中的地位 ,比较期刊与国内外相同媒体以及不同媒体间的差距 ,思考我国期刊如何从弱势地位转变为强势地位的发展对策具有极其重要的意义。
The accession to the World Trade Organization has brought challenges and impact on the development of our periodicals. With the involvement of international capital, the competition in China’s journal market will be more intense. It is very important to analyze the status of periodicals in the media, compare the same periodicals with the same media at home and abroad and the difference between different media, and to consider how our periodicals change from disadvantaged positions to powerful ones.